SEO (or search engine optimization) is the practice of optimizing a website so that it ranks well on search engines. Website design is the design and creation of a website and all of its pages.
If you put them together, SEO web design is the design and creation of a website that is optimized for search engines. It covers the SEO best practices that designers need to follow when building websites.
Why is SEO web design important?
If your company website has a stunning design but you can’t get any of its web pages to rank in search engine results, how are people going to find your website?
While social media and PPC ads are great for increasing traffic, it’s important to find organic (read: free) ways to ramp up your website traffic and get to page one of the SERPs (search engine result pages).
Let’s go over a few of the top benefits of SEO web design.
1. SEO web design increases organic traffic
Organic traffic to your website is any kind of traffic coming from search engines that hasn’t been paid for. These are website viewers who found your site after searching for something on Google and browsing through the top options.
To be specific, the first search result gets over a quarter of all clicks, the second search result gets 15 percent, and it drops off quickly from there.
2. SEO web design attracts high-intent traffic
When someone is conducting a Google search, it’s because they have a specific query they’re hoping to find information about. And when your page shows up at the top of the search results with that exact answer, they’re going to click over to your page.
While they may not convert right after discovering your website, they’re now aware that they can come back to you if they have any other related questions. This top-of-mind brand awareness is ideal for increasing conversions, all because they were searching for something in your industry.
Having that high-intent traffic is even more valuable than other traffic, which is why it’s important to optimize your new website to increase search engine rankings.
3. SEO web design gets the most from your marketing budget
An SEO strategy can take some time to implement, but the changes tend to be free. Many business owners can put SEO parameters in place themselves with a little bit of website knowledge, or they can defer it to someone on their team.
The point is that SEO is a low-cost strategy for helping your website to reach your marketing goals and increase your overall ROI.